A problem with profiling is that not only is it
intuitive, it is a part of our general lives, from internet advertising to insurance rates. One bad experience in a
chain restaurant invalidates them all. In a crucial situation, always
pitch a left-handed pitcher to a left-handed batter. In the Spelling
Bee, bet the immigrants' kid. A white policeman shoots and unarmed black
child; we generalize that this implies bigotry in other policemen.
We
are always making generalizations and they may not hold up to
scientific scrutiny but there is something in us that wants to
generalize. This is not simply the xenophobia of the tribe, the fear of
"The Other." Our brain seems to want to protect us from making a
decision at every moment, to shield us from the assault of information
and sensations that bombard us. But that does not invalidate the basic
truths: Sometimes the generalities are simply scientifically wrong. More
importantly, often the individual will escape the general. Left-hander
power pitcher Tony Watson is terrific against left-handers but even
better against righties.
On
the other hand, we are desperate for a neutral world; we want to be
taken for what we really are--or aspire to be. Everything must be
evenhanded. We are polite to creationists and accepting of the most
meaningless art. There was once a conscious social--and
scientific--effort to democratize AIDS despite the profound demographic
biases. We will soon demand drowning on dry land.
Interestingly, the ACA encourages companies to reward good health practice by lowering health insurance rates for employees who improve their behavior. Those companies that tried have been sued by another government unit for "biased" insurance rates.
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