Morris Newburger, Lew Krupnick and Bink Dannenbaum pulled off one of the great pranks in sports: The Plainfield Teachers.
After a couple of phone calls showed the NYT would print imaginary scores from the imaginary Plainfield Teachers football team, they began to put out press releases on ginned-up stationary.
Mr. Newburger created a sports information director for Plainfield Teachers College. His name was Jerry Croyden, fashioned from Newburger’s familiarity with the Croydon Hotel on the Upper East Side. Mr. Newburger became Mr. Croyden, and was the only one who answered the new, $5-a-month phone line that was installed at the brokerage firm where he worked.
After a couple of phone calls showed the NYT would print imaginary scores from the imaginary Plainfield Teachers football team, they began to put out press releases on ginned-up stationary.
Mr. Newburger created a sports information director for Plainfield Teachers College. His name was Jerry Croyden, fashioned from Newburger’s familiarity with the Croydon Hotel on the Upper East Side. Mr. Newburger became Mr. Croyden, and was the only one who answered the new, $5-a-month phone line that was installed at the brokerage firm where he worked.
Jerry
Croyden (Mr. Newburger), with Mr. Dannenbaum’s help, began producing
news releases with a Plainfield Teachers letterhead. The team acquired a
nickname (the Lions) and was outfitted in the school colors (mauve and
puce). Its coach was Ralph “Hurry Up” Hoblitzel, a former Spearfish
Normal star who devised the W-formation, in which both ends faced the
backfield. One of the ends was “Boarding House” Smithers.
The
peak was the creation of Johnny Chung, a 6-foot-3, 212-pound halfback
who was half-Chinese, half-Hawaiian. Mr. Newburger had a dry cleaner
whose name was Chung. Plainfield’s publicity ballyhooed Chung as a
Heisman Trophy candidate. It claimed that, for energy, he ate bowls of
wild rice during halftime. After Plainfield’s win over Randolph Tech,
Herbert Allan, writing the “College Grapevine” column in The New York
Post, said: “John Chung, Plainfield Teachers’ Chinese sophomore
halfback, has accounted for 57 of the 98 points scored by his unbeaten
and untied team in four starts."
Of course it could not last and eventually was exposed.
Newburger,
under the name Jerry Croyden, sent out his final news release: “Due to
flunkings in the midterm examinations, Plainfield Teachers has been
forced to call off its last two scheduled games.”
No
one printed that, but The Philadelphia Record, which had bought into
the hoax, was remorseful that Plainfield Teachers was no more. Under an
unsigned item titled “Football Casualty,” it said that the newspaper
“regretted the passing (of Plainfield Teachers). The place had
possibilities. We don’t see why exposure of the gag should have to end
the team’s career. It should keep playing the rest of the season. We
want to know how it made out with the now-cancelled games. And we want
to know if the ‘Celestial Comet’ could make All-American.”
Bob
Cooke, sports editor of The Herald Tribune in 1941, wrote, “The gentle
humor that went into the Plainfield hoax appealed to the imaginations of
both sportswriters and the public.”
(From Bill Christine in the NYT)
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