Patenting Clichés in a Crowded Intellectual Space

The journey of progress always encounters new problems and one was sighted as we explored a new area of "wife of the candidate" speech. To be sure Melania Trump was especially vulnerable to criticism; any opponent of Democrats with high cheekbones and a good jaw drives Democrats and their press familiars into a frenzy so trouble was sure to follow. But even I did not anticipate the problem that the "wife of the candidate speech" would reveal. It seems there is a shortage of political platitudes. Obama's wife mentioned a number of them a few years ago and it appears Trump's wife mentioned the same ones. Now perhaps Mrs. Obama's speech was so memorable in platitude mentioning that it stuck in Mrs. Trump's speech-writer's head for eight years. Or maybe it was so notable that anyone would want to imitate it. At any rate, it seems Cliché Standards are not well established.
My bet is we have a new problem in America: The Platitude Gap.