Monday, October 3, 2011

Glenn Beck

I've always thought Glenn Beck an interesting phenomenon because he was so vulnerable. Not because he cried or because of his confessional quality but because he was admittedly uneducated and he tried to learn. He tried in public. He would stumble on something and devour it and then he would change his mind about something as a result. So different and refreshing, so unlike the Fox regurgitators or the numbing Hannity. His decision to go private on a subscription internet venture was gutsy too. Here is part of a WSJ article on his progress so far.

"Because Mr. Beck owns the show and the network, he could make substantially more than the $2.5 million salary he got each year at Fox. GBTV is on track to take in more than $20 million in revenue in its debut year, according to a person close to the company.
The television industry will be watching closely to see whether the TV host can preserve his popularity while migrating to the Web, where efforts to get consumers to pay to watch online-only channels are just beginning.
When Mr. Beck announced GBTV in June, the network had 80,000 subscribers. In the months since, GBTV subscribers have swelled to more than 230,000, according to people close to the network, even though Mr. Beck‘s show hasn’t yet begun.
The audience is far less than the more than 2.2 million daily viewers his program on Fox drew, on average, over its 27-month run, which ended in June after clashes with the network’s management.
But it is more than the average 156,000 people who were watching the Oprah Winfrey Network in June."

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