Forbes Magazine had a recent article on "Aftershock," a book of anxiety and despair regarding the modern financial markets. The three co-authors, brothers David and Robert Wiedemer, and Cindy
Spitzer (whose last book was "Sex for Grownups"), are making a lot of money by advising people
to sell their homes now, cash out their life insurance policies, and
dump their stocks ahead of what they predict will be 50% unemployment, a
90% stock market crash, and 100% annual inflation.
Aftershock argues that a succession of bubbles (dotcom, housing) have set the country on the path to ruin.
Now Federal Reserve market "manipulation" make banana republic inflation levels inevitable starting
in 2012. Their advice: Sell everything, buy gold and inflation-linked securities.
But the $800,000 or so in book royalties the authors may receive pales in comparison to the
trio's ancillary businesses. David Wiedemer told Forbes Magazine the book is
responsible for $100 million in assets flowing into Absolute Investment
Management, a Bethesda, Md.-based money manager with whom the brothers
partnered and where they are now managing directors. On top of that,
1,000 people have paid an annual fee of $399 to receive the Wiedemers'
investment advice, a number that is growing faster as more people read
the book.
A new book is coming but David is thinking bigger. "I'd really like to do a mutual fund," he says. (Forbes)
There
is something about doomsday advice, some flame to the investor moth.
Somehow even optimistic people can not stay away. They crowd in like a
disaster movie. Global warming has a similar feel, the threat of chaos
and the perhaps insane arrogance that regardless of the degree of
disaster, we can take charge.
Sounds a lot like the hubris of certain politicians.
Years
ago there was a guy named Joe Granville who was a very popular, very bearish
investment adviser. At financial conferences he would come dressed as
Moses or emerge from a coffin on stage. Sometimes he had animals on
stage that did tricks. The Hulbert Financial Digest that reviews
investment advisers' performances always rated his performance as low but I don't
think Glanville was so concerned with the financial end of the
performance.
He, like Barnum, knew what his audience was really interested in.